Pozak's

Pozak's is a Filipino coffee brand that is making waves with their homemade cold brew, providing customers with an out-of-this-world coffee experience. This project showcases their cold brew in a way that evokes a tranquil emotion, partnered with a Japanese aesthetic, creating a brand that is authentic and inviting.

After conducting an in-depth interview with the clients to grasp their vision, I crafted Pozak's brand logo with a Japanese-minimalist aesthetic infused with futurism, integrating their desired vibrant tangerine colour. With their future café in mind, I aimed for instant recognition and a subtle blend of Japanese cleanliness and futuristic appeal. Using Adobe Illustrator ensured precise execution. For the commercial video, I departed from my usual playful style to match their serene vibe, shooting with an iPad Pro's camera and employing zoomed-in, slow-motion shots to depict the cold brew-making process. The tranquil music choice enhanced the narrative. Incorporating the logo into mock-ups solidified the brand identity. The client's positive feedback, particularly on the logo's vibe accuracy and the video's atmosphere, affirmed our successful collaboration, leaving a rewarding sense of accomplishment.