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Kimi's Bakehouse
Project Type:
Commercial Video
Role:
Director, Production Designer, Cinematographer, Editor
Tools:
Sony A7iv, tripod, and a make-shift studio with garage lights, seamless paper backdrop as a green screen, and lazy susan
Welcome to Kimi's Bakehouse, specializing in delicious oatmeal cookies. This project is a 15-second commercial video showcasing her signature cookie flavour, highlighting the quality and chunkiness of her cookies, and embodying the fun and friendly vibe of her brand. With a variety of shots, this video gives you a taste of what Kimi's Bakehouse is all about.
My design process begins with a thorough client interview, where I delve into understanding the essence and aspirations of the brand. Armed with this insight, I pitch my meticulously crafted idea, and it's always a gratifying moment when the client enthusiastically embraces the entire concept. With a green light, I crafted a quick storyboard, mapping out the visual narrative with precision. Shooting the video as I methodically highlight aspects of the cookie that epitomize the product's essence, aiming to entice viewers with every frame. Post-production is where the magic truly unfolds; I diligently edit the footage and infuse it with vibrant, energizing music, ensuring that every beat resonates with the spirit of the brand and leaves a lasting impact on the audience.
