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A Day in Kensington
Project Type:
Interactive Map, Website, Branding, Illustration
Role:
Project Lead, Art Director, Branding, Illustrator
Tools:
Adobe Illustrator
Link:
A Day in Kensington is an interactive map that highlights all the best places to eat, shop, and enjoy activities with family and friends in Calgary's vibrant Kensington neighbourhood. The map features colourful aesthetics and illustrations that truly bring the area to life.
We kicked things off by brainstorming and crafting the branding together. We settled on the idea of creating a guided tour experience for Kensington, dubbing it 'A Day in Kensington.' Given our target audience of Millennials and Gen Z, I aimed for a vibrant and lively aesthetic that perfectly represents the Kensington neighbourhood. I dove into developing the branding in Adobe Illustrator, incorporating bold colours and playful illustrations to amplify the overall feel. These elements not only added visual flair but also enhanced the user experience of our interactive map. Next up, I delved into designing illustrations for each location, ensuring they truly captured the essence of Kensington. By weaving in the signature purple colour and road illustration from the branding throughout the design elements, like borders and text containers, everything seamlessly came together on our website.
