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Koopcakes
Project Type:
Commercial Video, Stop Motion Animation
Role:
Producer, Director, Production Designer, Cinematographer, Editor
Tools:
Canon EOS Rebel T3i, tripod, a make-shift studio with garage lights, seamless paper backdrop, and lazy susan
Link:
Introducing Koopcakes, a 60-second commercial video showcasing the delectable variety of cupcake flavours offered by the brand. Inspired by Daniel Schiffer's work, the video employs a mix of camera angles, upbeat music, and stop motion to bring the cupcakes to life and entice viewers to indulge in the sweet treat.
My design process begins with meticulously developing a concept that perfectly aligns with the product's essence while infusing a playful touch to captivate the audience. To bring this vision to life, I start by crafting a storyboard, carefully incorporating elements like googly eyes and vibrant backgrounds to inject whimsy into the narrative. Next, I select an upbeat soundtrack that complements the visuals, setting the tone for an engaging experience. As I embark on shooting the cupcakes, I seamlessly integrate stop motion effects to further enhance the playful atmosphere, ensuring that every frame resonates with charm and allure. This iterative approach allows me to craft visually captivating and emotionally resonant designs that leave a lasting impression on viewers.
